Triton Digital announced the integration of its a2x programmatic audio marketplace with DynAdmic, a content-targeted video ad network whose technology analyzes spoken-word audio for targeted ad placement.
DynAdmic’s audio recognition technology analyzes spoken-word inventory in podcasts and talk radio to understand the topics being discussed and then assigns categories and keyworks based on those topics, which advertisers can then use to target their ads.
Under the partnership, DynAdmic will use its proprietary audio recognition technology to offer its advertisers digital audio inventory within the a2x marketplace.
“We are pleased to have integrated DynAdmic with a2x and are proud to provide their clients with access to highly targeted inventory from the world’s top audio publishers,” said Triton Digital managing director, market development and strategy Benjamin Masse. “Everybody wins with targeted ads, as they greatly improve the listening experience for audiences, and result in a higher yield for advertisers.”
DynAdmic co-founders Stephane Bonjean and Bruno Champion said in a statement, “The breadth of premium inventory within the a2x marketplace is unparalleled, and we look forward to helping our advertisers leverage the power of this native, growing medium to increase the reach and efficacy of their programmatic buys.”