Posts tagged with 'contemporary Christian'

 

Legendary Chicago Rock Station ‘The Loop’ Signs Off.

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After more than four decades of rocking Chicagoland, “The Loop” is signing off. Christian broadcaster Educational Media Foundation is purchasing WLUP-FM (97.9) from Merlin Media for $21.5 million. EMF will place its syndicated contemporary Christian “K-Love” format on the station as early as Saturday.

A memo to staff from Cumulus Media VP/market manager Marv Nyren obtained by Chicago media reporter Robert Feder says The Loop’s
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While You Weren’t Watching, Christian Radio Grew Into A Goliath.

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While traditional radio companies continually evaluate ways to increase ad revenue and integrate new strategies to hold onto audience amid a consistent stream of new audio competition, there is one player in the radio arena whose approach is, one might say, more inspired by faith. Christian broadcasters have quietly amassed thriving broadcast platforms whose audience..
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